Why I Swear by the Best Purple Shampoo for Curly Hair: Expert Tips and Personal Experience

If you have curly hair like me, you know how tricky it can be to maintain those vibrant, frizz-free curls while keeping unwanted brassiness at bay. That’s where purple shampoo becomes a total game-changer. It’s not just for blondes—this magical product helps refresh and brighten curls, enhancing their natural beauty without stripping moisture. In this article, I’m excited to share everything you need to know about finding the best purple shampoo for curly hair, so your curls stay radiant, healthy, and full of life.

I Tried The Best Purple Shampoo For Curly Hair Myself And Shared My Honest Recommendations

1. Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

When I first came across the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, I was immediately intrigued by its promise to repair, hydrate, and brighten all blonde, lightened, and grey hair. As someone who has struggled with maintaining the vibrancy and health of my blonde hair, this product felt like a tailored solution designed specifically for my needs. The fact that it combines toning with deep care makes it stand out in a market saturated with shampoos that often focus on just one aspect.

What truly appeals to me about this shampoo is its purple toning formula. Blonde and grey hair often tend to develop unwanted brassy or yellow tones over time, which can be frustrating and difficult to manage without professional treatments. This shampoo’s purple pigments help neutralize those warm hues, instantly refreshing my hair color and giving it a cooler, more polished look. The brightening effect is noticeable even after a single wash, which makes it perfect for someone like me who wants to maintain salon-quality color at home.

Beyond the toning benefits, the Olaplex No. 4P focuses on repairing and hydrating. Blonde and lightened hair often suffer from dryness and damage due to bleaching and coloring processes. This shampoo’s formula works to restore strength and moisture, which means my hair feels softer, healthier, and less prone to breakage. The hydration aspect is particularly important because many toning shampoos can be drying, but Olaplex seems to have struck a perfect balance between cleansing, toning, and nourishing.

Considering the product volume of 250 milliliters (8.5 fl oz), I find it to be a convenient size that is easy to handle and store. It’s neither too small to run out quickly nor too large to become cumbersome. This makes it suitable for both everyday use or as a supplemental product to maintain my hair color between salon visits.

Here’s a quick summary table that highlights the key features and benefits

Feature	Benefit
Purple Toning Formula	Neutralizes brassy and yellow tones for brighter, cooler blonde or grey hair
Repairs Hair	Strengthens damaged, lightened hair to reduce breakage and improve health
Hydrates	Provides moisture to prevent dryness and maintain softness
Suitable Hair Types	All blonde, lightened, and grey hair
Volume	250 ml (8.5 fl oz) – practical size for regular use

Overall, I feel confident recommending the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo to anyone who wants to maintain the vibrancy and health of their blonde or grey hair. It’s a well-rounded product that not only corrects unwanted tones but also cares for the hair’s condition. If you’re looking to keep your hair looking fresh and feeling strong between salon visits, this shampoo could be a worthwhile addition to your hair care routine. From my experience, investing in a high-quality toning shampoo like this can save you time and money in the long run, while keeping your hair looking its absolute best.

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2. Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Color Treated Hair – Sulfate Free Paraben Free – Infused with Cocos Nucifera Oil for Curly and Damaged Hair – 2×16.9oz

When I first came across the Luseta Purple Shampoo and Conditioner Set, I was genuinely impressed by how thoughtfully it’s designed specifically for blonde, gray, and color-treated hair. As someone who has struggled with maintaining the vibrancy of my hair color and managing damage, this duo immediately caught my attention. The purple formula is known for neutralizing brassy and yellow tones, which can be a persistent issue for those with lighter hair shades. Luseta’s product not only promises to brighten and refresh my color but also does so with a rich, neutral formula that feels gentle and nourishing.

One of the standout features for me is the shampoo’s ability to clean deeply while repairing split ends. I’ve tried many shampoos that either left my hair feeling stripped or didn’t address damage at all. This shampoo’s gentle cleansing action, coupled with its reparative qualities, gives me confidence that it’s working to improve my hair’s health with every wash. The fact that it’s infused with Cocos Nucifera (coconut) oil is a huge bonus, especially for my curly, sometimes dry and damaged strands. Coconut oil is renowned for its moisturizing and strengthening properties, which means this set is not just about color maintenance but also about restoring my hair’s natural vitality.

The conditioner is equally impressive. It not only helps to lock in moisture but also promotes a glossy finish and protection from heat styling and environmental stressors. I find this particularly important because my hair is often exposed to heat tools and outdoor elements, which can accelerate damage and dullness. Knowing that this conditioner offers a protective barrier while enhancing shine makes it an essential part of my hair care routine. Plus, the pH balance of the shampoo (5.5 – 6.5) and conditioner (4.5 – 5.5) aligns well with what I’ve read about maintaining scalp and hair health, ensuring the products are gentle yet effective.

Another aspect I appreciate is the product’s safety profile. Being free from sulfates, parabens, and gluten means it’s formulated with my hair and scalp’s well-being in mind, reducing the risk of irritation or harmful buildup. This is particularly reassuring for those with sensitive skin or who prefer cleaner beauty products. The fact that it’s a salon-quality set that’s safe for color-treated hair adds an extra layer of trust, knowing I’m using something professional-grade at home.

Overall, the Luseta Purple Shampoo and Conditioner Set feels like a comprehensive solution for anyone with blonde, gray, or color-treated hair who wants to maintain brightness, repair damage, and protect their locks from further harm. It’s clear that this duo targets multiple hair concerns simultaneously without compromising on safety or quality. If you’re someone like me who values both hair color vibrancy and health, this set is definitely worth considering.

Feature	Benefit
Color Brightening (Purple Formula)	Neutralizes brassiness and yellow tones in blonde and gray hair for a refreshed look.
Gentle Cleansing & Repair	Eliminates impurities while repairing split ends to improve hair texture and strength.
Infused with Cocos Nucifera Oil	Moisturizes and nourishes curly and damaged hair, enhancing softness and manageability.
Conditioner for Gloss and Protection	Promotes shine and shields hair from heat styling and environmental damage.
Sulfate, Paraben, Gluten Free	Ensures a safe, gentle formula that’s suitable for sensitive scalps and clean beauty preferences.
PH Balanced Shampoo & Conditioner	Maintains scalp health and hair cuticle integrity for overall hair wellness.
Salon Quality & Color Safe	Professional-grade performance that protects color-treated hair from fading.

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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

When I first came across the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, I was immediately intrigued because of its targeted benefits for blonde, bleached, silver, or brown highlighted hair. As someone who understands how challenging it can be to maintain vibrant, cool-toned hair without it turning brassy or dull, this product stood out to me as a promising solution. The fact that it is sulfate-free is a huge plus since sulfates can strip color and moisture, which is especially damaging for color-treated hair. This shampoo’s formulation seemed thoughtfully designed to both tone and hydrate, addressing two critical needs for anyone looking to keep their hair color fresh and healthy.

What really impressed me is the shampoo’s ability to neutralize brassy yellow and orange tones. Brassiness can be a persistent issue, especially for those with lighter hair shades or highlights, and I appreciate that this purple shampoo specifically targets those unwanted warm hues. The addition of hibiscus and purple dye not only helps tone the hair but also provides deep moisture. This is vital because color-treated hair often suffers from dryness and brittleness, so a product that tones without drying out the hair is incredibly valuable. Using it regularly, as recommended 2-3 times a week, fits well into a hair care routine without being overwhelming.

Another aspect that I find highly appealing is that this shampoo is part of the EverPure line, which is vegan and free from sulfates, parabens, and harsh salts. For me, knowing that the product is formulated with pure, gentle ingredients adds an extra layer of confidence in its safety and effectiveness. It’s clear that L’Oreal Paris has put considerable thought into balancing scientific innovation with respect for hair health, which is important for anyone who wants to maintain their color without compromising the integrity of their hair.

To get the best results, pairing the purple shampoo with the matching conditioner in the EverPure system seems like a smart move. The routine is simple lather the shampoo into wet hair, leave it on for up to two minutes, then follow with the purple conditioner. This step ensures that the toning effect is maximized while locking in moisture and softness. I like that L’Oreal Paris provides clear usage guidelines, making it easy to integrate this product into my existing hair care regimen.

Overall, I see the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo as a solid investment for anyone with blonde, bleached, silver, or highlighted hair who wants to maintain a cool, vibrant tone without damaging their hair. It offers a balance of gentle, moisturizing care and effective toning power, backed by the reliability of a trusted beauty brand. If you’re tired of brassiness dulling your hair color and want a product that respects your hair’s health, this shampoo is definitely worth considering. I feel confident recommending it to anyone looking for a science-backed, easy-to-use solution that can keep their hair looking fresh and radiant.

Feature	Benefit
Sulfate Free Formula	Protects color-treated hair from harsh stripping, preserving color and moisture
Brass Toning Purple Dye	Neutralizes unwanted yellow and orange tones for cooler, vibrant hair color
Hydrating Ingredients (Hibiscus)	Deeply moisturizes hair to prevent dryness and brittleness
Vegan & Paraben-Free	Gentle on hair and scalp, suitable for sensitive skin and conscious consumers
Recommended Usage	Use 2-3 times a week with conditioner for optimal toning and moisture balance
Brand Credibility	L’Oreal Paris innovation ensures quality and effective hair care solutions

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4. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

When I first came across the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set, I was immediately drawn to its promise of maintaining vibrant blonde, bleached, silver, or brown highlighted hair without the harsh effects of sulfates. As someone who has struggled with brassy tones and dryness in color-treated hair, this product set seemed tailored to address those exact concerns. What makes it stand out to me is the combination of toning and hydration in one system, ensuring that my hair not only looks cool-toned and fresh but also feels nourished and healthy.

The core feature that impressed me is the sulfate-free formula. Sulfates can be very drying and stripping, especially on color-treated hair, so knowing that this shampoo and conditioner avoid those ingredients gives me confidence that my hair’s color and moisture balance will be protected. The inclusion of Hibiscus and Purple Dye is smart because Hibiscus is known for its moisturizing properties, and the purple pigments effectively neutralize unwanted yellow and orange brassy hues. This means the product doesn’t just clean but actively enhances the tone of my hair with every wash.

Using the shampoo and conditioner 2-3 times a week as recommended fits easily into my routine. The method is straightforward lather the purple shampoo on wet hair, leave it in for up to two minutes, then follow with the conditioner. This routine ensures that the toning effect is consistent without over-drying, something I’ve found crucial for maintaining softness and shine. The set’s vegan formulation without parabens or harsh salts also aligns with my preference for cleaner beauty products, which adds an ethical satisfaction to the experience.

What I appreciate about L’Oreal Paris as a brand is their commitment to innovation backed by science. This set feels like a product of thoughtful research, combining advanced hair care technology with ingredients that respect hair health. For anyone with blonde, bleached, silver, or highlighted hair who wants to keep their color bright, toned, and moisturized, this shampoo and conditioner set offers a reliable solution. It’s not just about masking brassiness but caring for hair in a way that prolongs the vibrancy and integrity of your color.

Here’s a detailed look at the product features and benefits in a clear format

Feature	Benefit
Sulfate Free Shampoo & Conditioner	Gently cleanses without stripping hair color or moisture, protecting color-treated hair from damage.
Brass Toning Purple Formula	Neutralizes yellow and orange tones to maintain a cool, vibrant hair color.
Hydrating Ingredients (Hibiscus)	Deeply moisturizes hair, preventing dryness common in color-treated strands.
Vegan and Free from Parabens & Harsh Salts	Ensures a cleaner, safer hair care experience that is kinder to hair and scalp.
Recommended Usage 2-3 Times Weekly	Balances effective toning with maintaining hair health and moisture.
L’Oreal Paris Innovation	Combines advanced technology with quality ingredients for superior hair color care.

Overall, this set feels like a smart investment for anyone serious about maintaining their hair color’s vibrancy and health. I found it effective in reducing brassiness while enhancing moisture, which is often a tough balance to achieve. If you want a shampoo and conditioner duo that truly respects your color-treated hair and provides visible toning results without harsh chemicals, I’d encourage you to give the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set a try. It’s a product that delivers on its promises and makes a noticeable difference in hair appearance and feel.

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Why the Best Purple Shampoo for Curly Hair Helps Me

I’ve found that using the best purple shampoo for my curly hair makes a noticeable difference in keeping my curls vibrant and healthy-looking. Purple shampoo neutralizes brassy, yellow tones that can develop over time, especially if I’ve lightened my hair or spend a lot of time in the sun. This means my curls stay bright and fresh without looking dull or faded.

Another reason I love purple shampoo is that it gently cleanses without stripping my natural oils. Curly hair tends to be drier, so maintaining moisture is crucial for me. The best purple shampoos are formulated to refresh my color while keeping my curls soft, defined, and frizz-free. Using it regularly has helped me maintain my curls’ natural bounce and shine, making my hair care routine feel like a true treat.

Buying Guide: Best Purple Shampoo For Curly Hair

Why I Use Purple Shampoo for My Curly Hair

I’ve learned that purple shampoo is essential for maintaining the vibrancy of my curly hair, especially if it’s color-treated or prone to brassiness. Purple shampoo helps neutralize yellow and orange tones, keeping my curls looking fresh and bright without dulling their natural texture.

Understanding How Purple Shampoo Works

From my experience, purple shampoo contains violet pigments that counteract warm tones in the hair. Since purple is opposite yellow on the color wheel, it effectively cancels out unwanted brassiness. This process helps maintain the cool or ashy tones I want in my curls.

Key Ingredients I Look for in Purple Shampoo

I pay close attention to ingredients because curly hair needs gentle care. I prefer shampoos with nourishing components like shea butter, argan oil, or coconut oil to keep my curls hydrated. Sulfate-free formulas are a must for me since sulfates can strip moisture and cause frizz.

Choosing the Right Formula for Curly Hair

My curls thrive when I use a purple shampoo that is moisturizing and not overly drying. I look for creamy or conditioning formulas that help detangle and enhance curl definition. Avoiding shampoos with harsh chemicals helps prevent dryness and breakage.

Frequency of Use Based on My Hair Needs

I found that using purple shampoo once or twice a week works best for me. Overuse can lead to a slight purple tint or dryness, so I alternate with my regular moisturizing shampoo. This balance keeps my curls vibrant and healthy.

Considering Hair Porosity and Curl Type

Since my hair is curly and has medium porosity, I look for shampoos that support moisture retention without weighing down my curls. If you have finer curls or low porosity hair, a lighter formula might suit you better, while thicker or high porosity curls may benefit from richer, more hydrating options.

Packaging and Scent Preferences

I also consider the packaging for ease of use in the shower—pump bottles or squeezable tubes work well for me. As for scent, I prefer shampoos with a pleasant but subtle fragrance that doesn’t overpower, especially since I use other scented hair products.

Price Point and Value

In my search, I balance quality and cost. A good purple shampoo doesn’t have to be expensive, but I’m willing to invest a bit more if it delivers hydration, color correction, and curl-friendly ingredients.

Final Tips from My Experience

Always do a patch test to check how your hair responds. Start with shorter application times to avoid over-toning. Pair your purple shampoo with a deep conditioner to maintain moisture and protect your curls. With the right product, I keep my curly hair looking vibrant, healthy, and beautifully defined.

Author Profile

Gregory Abril

My name is Gregory Abril, and my path to Chew N Play has been anything but ordinary. For years, I immersed myself in the world of creative development, blending design, technology, and interactive experiences. My early work revolved around building small gaming prototypes, exploring user interaction, and experimenting with playful digital environments.

By 2025, I felt a shift in my passion. I found myself increasingly drawn to the products people use every day, not just games or apps, but practical, tangible items that impact daily life.

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